Bitly's QR codes are an add-on. qrlia's are the product.
If you came for QR codes specifically, you're paying for a link-shortener you don't use. Here's the side-by-side.
| qrlia | Bitly | |
|---|---|---|
| Free tier | 1 dynamic QR (with watermark) | 10 short links + 2 dynamic QR codes |
| Entry paid plan | €12/mo · unlimited QRs | $8/mo · 1500 links + 5 QRs (Starter) |
| Mid tier | Pro covers everything | $35/mo · 30 QRs (Growth) |
| Top tier | Team €39 · Enterprise contact | $199+ Premium |
| QR-specific design controls | Full — module shape, eye shape, gradients, frames | Limited — color + logo only |
| Branded landing pages (multilink) | Included on Pro | Bitly Link-in-bio is a separate product |
| MCP gateway | Included on Pro | Not available |
| Scan analytics | 30 days Free / 2 years Pro | Tier-gated retention |
| EU data residency | Default | US-default; EU available on Premium |
| Link shortening | Yes — included as URL QR type | Yes — their core product |
| Bulk QR via CSV | Pro tier | Growth tier+ |
| Brand maturity | 2026 | Established (~15+ years) |
Why teams switch from Bitly
Don't pay for what you don't use
Bitly's Starter is $8/mo for 1500 short links + 5 QRs. If you only need QRs, you're paying for a link-shortening feature your QR-printing workflow doesn't touch. qrlia's Pro is €12/mo, all of it spent on the QR product.
Design depth
Bitly's QR designer covers colour + logo. qrlia ships gradients, custom module shapes (dots, rounded, sparkles), eye-shape selection, frames + captions, and importable templates. The QR is a brand asset; treat it like one.
MCP — natural-language workflow
Drive your QR fleet from Claude Desktop or Cursor. "Create a vCard QR for our new sales rep with these details, brand it with our blue." Bitly has no equivalent.
Predictable pricing
Bitly's tiers jump $8 → $35 → $199. qrlia's stay €12 → €39 → contact-us. If you outgrow Pro you don't get a 4× shock; Team scales with seats and domains.
Where Bitly still wins
We're not pretending qrlia beats them on every axis — here's what they're better at, today.
Best link-shortener on the market
If short links are the primary product (campaign tracking, A/B test URLs, redirects across all marketing channels), Bitly's link product is more mature than ours. We're QR-first; they're link-first.
Try qrlia free for one QR.
No card required. Upgrade to Pro (€12/mo) when you outgrow the single-QR Free plan — every printed code keeps working.
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